The Pharaons Rally was born in 1982 starting with an idea of Fenouil, a re-known name for all passionates of African rallies. A thrilling race, where a friendship among three pilots with the same motorsport and adventure passion takes life: Jacky Ickx, Vincenzo Lancia and Daniele Cotto.
This keenness becomes a venture in 1998 with the taking over of the organization in order to make it a world wide known race; able to join great performances, an experience into the wilderness and the pleasure of shared fun. The great care dedicated to this venture took the competition to the FIM World Championship of Rallyes Tout Terrain in 2000. The Pharaons International Cross Country Rally new name keeps the charme of the past and it gets introduction into the FIA World Cup in 2005. A renewed challenge takes the Pharaons I.C.C. Rally new Egyptian, Belgian and French partners with strategical responsabilities since 2010.